Startup Fundraising Glossary

Navigate the world of startup financing with confidence

Explore a glossary of essential terms in startups, startup fundraising, bootstrapping and entrepreneurship. Decode the terminology and jargon with ease.

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Investor EngagementInvestor Engagement is the process of actively communicating and interacting with current and potential investors to maintain their interest, support, and investment in the startup.Investor Feedback LoopInvestor Feedback Loop is a continuous communication channel between a startup and its investors, facilitating the exchange of feedback, progress updates, and strategic advice to enhance business outcomes.Investor MatchingInvestor Matching involves connecting startups with potential investors who have an interest in their sector or type of business, facilitating funding opportunities.Investor Outreach ProgramInvestor Outreach Program is a strategic effort by startups to connect with potential investors, share their business proposition, and secure funding, often involving targeted communications and pitch events.Investor PitchInvestor Pitch is a presentation made by a startup to potential investors, detailing the business concept, market potential, financial projections, and team, aiming to secure investment.Investor Pitch DeckInvestor Pitch Deck is a brief presentation created by startups to provide potential investors with a quick overview of the business plan, team, and financials.Investor Relations StrategyInvestor Relations Strategy is a planned approach for managing a startup`s interactions with investors, analysts, and the financial community, aiming to secure and maintain investment through clear communication.Investor SyndicationInvestor Syndication is the formation of a group of investors who pool their resources to fund a startup, sharing the risk and rewards of the investment.Iterative DesignIterative Design is a methodology where a product or service is continuously improved through a cycle of testing, feedback, and redesign.Iterative DevelopmentIterative Development is a process of developing software or products where the work is systematically divided into smaller sections, allowing for adjustments and refinements based on feedback after each iteration.Iterative FeedbackIterative Feedback is the continuous process of receiving and implementing feedback to refine a product, service, or business model.Iterative LaunchIterative Launch is a strategy where a startup releases its product or service in stages, allowing for feedback and improvements at each step, ensuring a more refined final offering.Joint MarketingJoint Marketing is a collaborative effort between a startup and one or more partners to promote complementary products or services, leveraging each other`s resources to expand market reach and customer base.Joint Product DevelopmentJoint Product Development involves collaborating with other businesses or entities to create new products or services, combining resources and expertise to innovate and reduce time to market.Joint VentureA Joint Venture is a business arrangement where two or more parties agree to pool their resources for the purpose of accomplishing a specific task or project, often seen in startups looking to expand capabilities or enter new markets.Journalist OutreachJournalist Outreach involves engaging with media professionals to secure coverage for a startup`s news, developments, or achievements, aiming to enhance brand visibility and credibility.Journalistic CoverageJournalistic Coverage refers to the media and press attention a startup receives, which can significantly impact its brand visibility, credibility, and ability to attract customers and investors.Journey Customer FeedbackJourney Customer Feedback involves collecting insights from customers at various points in their journey with a product or service, helping startups to refine user experience and product offerings.Journey MappingJourney Mapping is the process of creating a visual representation of a customer`s experience with a product or service from initial contact through engagement and long-term relationship, helping startups identify improvement areas.Jumpstart FundingJumpstart Funding is an initial financial support given to startups to help them launch their operations, often provided by angel investors, venture capitalists, or through crowdfunding campaigns.Kanban for StartupsKanban for Startups applies the Kanban methodology to manage tasks and workflows efficiently in the startup environment, optimizing team collaboration and project management to accelerate development and attract funding.Key Investor EngagementKey Investor Engagement refers to the strategic interaction and relationship building with principal investors or stakeholders, crucial for securing ongoing support and additional funding rounds.Key Investor RelationsKey Investor Relations encompasses the strategies and practices employed to communicate and build relationships with major investors, aiming to maintain their support and secure future funding rounds.Key InvestorsKey Investors are principal individuals or entities that provide significant financial backing to a startup, often playing a crucial role in its initial and ongoing funding stages.Key Market ExpansionKey Market Expansion is the strategic growth into new geographic or demographic markets, essential for startups looking to scale operations and increase their appeal to a broader range of investors.Key MilestonesKey Milestones are significant achievements or goals that a startup aims to reach within its development timeline, often used as benchmarks in fundraising pitches to demonstrate progress to investors.Keyword Optimization for SEOKeyword Optimization for SEO is the process of identifying and implementing the most relevant and effective keywords in a startup`s online content to improve search engine rankings and visibility, attracting potential investors.Kickoff Funding RoundsKickoff Funding Rounds are the initial rounds of financing undertaken by a startup to raise the necessary capital to begin operations, often involving seed funding from angel investors or venture capitalists.Kickoff InvestmentsKickoff Investments are the initial funds secured by a startup, often from angel investors or early-stage venture capitalists, to launch operations and begin scaling.Kickoff Seed CapitalKickoff Seed Capital is the initial funding used to start a business, typically provided by angel investors, friends, family, or the founders themselves to cover preliminary expenses before generating revenue.Kickoff Seed FundingKickoff Seed Funding is the initial capital raised by a startup to fund its early operations, often from angel investors, friends, and family, critical for transitioning from concept to early-stage product development.Know Your Investor (KYI)Know Your Investor (KYI) is a due diligence principle that encourages startups to understand the background, objectives, and investment strategies of potential investors to ensure alignment of interests and long-term partnership potential.KPI AnalysisKPI Analysis is the process of evaluating key performance indicators to understand a startup`s operational efficiency, financial stability, and growth potential, often used in investor reports and pitches.KPI-driven FundraisingKPI-driven Fundraising is a strategy that emphasizes achieving and presenting specific Key Performance Indicators to potential investors to demonstrate the startup`s growth potential and operational efficiency.KYC ComplianceKYC Compliance involves adhering to `Know Your Customer` regulations, which is crucial for startups in financial sectors to prevent fraud and build trust with investors by verifying the identity of their clients.Landing PageA Landing Page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.Late StageThe Late Stage is a phase of a startup where it has established products, revenue, and seeks further growth funding.Lead GenerationLead Generation is the initiation of consumer interest or inquiry into products or services of a business.Lead InvestorA Lead Investor is an individual or entity that organizes and leads a round of financing, often contributing a significant portion of the capital and setting terms for the round.Lean StartupThe Lean Startup is a methodology for developing businesses and products that aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.Lifetime Value (LTV)The Lifetime Value (LTV) is the projected revenue that a customer will generate during their lifetime.Liquidation PreferenceLiquidation Preference is a provision that determines the payout order in case of a sale, dissolution, or liquidation of the company.LiquidityLiquidity is the ease with which an asset, or security, can be converted into ready cash without affecting its market price.Liquidity EventA Liquidity Event is an event that allows early investors in a company to sell their shares, often through an IPO or acquisition.Liquidity PreferenceLiquidity Preference is the terms that specify which investors get paid first and how much they get paid in a liquidity event.LP (Limited Partner)An LP (Limited Partner) is an investor in a limited partnership who is not involved in the day-to-day management of the partnership and whose liability is limited to the amount of their investment.LTV/CAC RatioThe LTV/CAC Ratio is a metric used to measure the relationship between the lifetime value of a customer (LTV) and the cost of acquiring a customer (CAC).Majority ShareholderA Majority Shareholder is an individual or entity that owns more than 50% of a company`s shares of stock.Market AnalysisMarket Analysis is the examination of the market for a product or service, including demand, competition, and potential sales.Market DemandMarket Demand is the total demand for a product or service in the market.