A Positioning Statement is a brief description of a product and its target market, outlining how the product fills a particular market need or niche better than its competitors.

A positioning statement describes a product`s target market and unique value proposition.

What is a positioning statement? A positioning statement describes a product`s target market and how it fills a market need better than competitors.

What are the 4 elements of a positioning statement? The four elements of a positioning statement are target market, market need, product name, and key benefit.

What does positioning mean in marketing? Positioning in marketing means creating a specific image or identity for a product in the consumer`s mind.

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A positioning statement clearly defines the target market, value proposition, and unique benefits of a product.

Positioning Statement clearly defines the target market and unique benefits of a product.