Positioning is the process of establishing the image or identity of a brand or product so that consumers perceive it in a certain way.

Positioning establishes a brand`s identity in the consumer`s mind.

What is the brand positioning process? The brand positioning process establishes a brand`s identity and image in the consumer`s mind.

What is meant by positioning? Positioning is establishing a brand`s identity and image in the minds of consumers relative to competitors.

What is positioning of a product? Positioning of a product is establishing its image and identity in the consumer`s mind relative to competitors.

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Positioning establishes a brand`s unique value in the market, differentiating it from competitors.

Positioning establishes a brand`s unique value in the market.