Goodwill is an intangible asset that arises when a company is acquired for more than the fair value of its net identifiable assets, reflecting brand value, customer relationships, and intellectual property for startups

Startups often have high goodwill because their brand and customer ties are strong. This value shows up when they get bought out.

What is the meaning of goodwill as an intangible asset? Goodwill is a value that you can`t touch or see. It comes from a company`s good name, customer loyalty, and other non-physical things.

What does goodwill represent the excess of the purchase price of an acquired company over? Goodwill shows how much more you paid for a company than the worth of its hard assets. It`s the extra paid for things like reputation.

Why is goodwill considered an intangible asset but not a fictitious asset? Goodwill is real value from things like a strong brand, not made up. It`s different from fictitious assets, which don`t have real value.

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Having a lot of goodwill means your business is worth more than just its physical stuff. It can attract better deals and partnerships.

Goodwill adds extra value to your business. It shows the worth of your brand and relationships beyond just the physical assets.