Definition
Engagement Analytics involves measuring and analyzing how users interact with a startup’s product or service, providing insights into user behavior and preferences.
Usage and Context
Startups use engagement analytics to see how and why people interact with their offerings. It helps in making products better suited to customer needs.
Frequently asked questions
Which tracking tool is used for measuring engagement metrics? Tools like Google Analytics and Mixpanel help measure how users engage with a product. They track actions like clicks and time spent on a page.

What is engagement measured by? Engagement is measured by actions like how many times a user logs in, how long they stay, and what they do on a site or app.

How to measure customer satisfaction? Customer satisfaction can be measured through surveys, feedback forms, and monitoring how often users come back or how much time they spend.
Related Software
Google Analytics, Mixpanel, Hotjar etc.
Benefits
Understanding user engagement helps startups make their products better. It also shows what users like or dislike.
Conclusion
Engagement analytics is important for startups to understand their users. It guides improvements and helps in offering what users really want.
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